Author: Jeff Ulin

Jeff Ulin

Jeffrey C. Ulin has worked as a media executive, attorney, lecturer, and entrepreneur. Half of his 20+ years in the film business have been at Lucasfilm, where he headed worldwide distribution for all markets (theatrical, video, TV, online), managed sales for Star Wars and Indiana Jones, and oversaw the release of the last Star Wars film made by George Lucas, Episode III: Revenge of the Sith. He also helped manage Paramount and Universal’s overseas video distribution venture; co-founded and ran animation studio Wildbrain Entertainment, where he created Disney’s pre-school hit Higglytown Heroes; and navigated the convergence of digital media at Silicon Valley’s most renowned law firm (Wilson Sonsini Goodrich & Rosati). Jeff sits on advisory boards of media start-ups and has used the book to teach the class Media & Entertainment: Economics, Policy, and Strategy at the Hass School of Business, the University of California, Berkeley. He is currently based in Amsterdam, working as General Counsel of Irdeto, a global leader in media delivery and security solutions.

Posts by Jeff Ulin:


Rent-a-Distributor: When a Producer Rises to Studio-Like Clout


The rent-a-distributor model is rarely used and limited to producers with enough of a checkbook and a track record that they can pay for production costs and bargain for reduced distribution fees. The most famous example of this model is Lucasfilm’s deal with 20th Century Fox for the three Star Wars prequels, The Phantom Menace,…

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The Mystery of Hotel Movie Distribution


  The hotel and motel window is just as it sounds: this is the service you see when in a hotel room, and typically have a choice of several first run movies that can be ordered (with payment simply added to your hotel bill). All studios offer their first run movies to the various providers,…

Film Attendance

Theatrical Release Factors


  With the globalization of the world, instant access from the Internet, and growing threats from piracy, more and more event films are being released simultaneously around the world—in film parlance, a “day-and-date” release. A day-and-date release also allows for focused publicity, and affords international territories to capture the momentum rather than release a film…

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