Production The Film Business Uncategorized


A Mini-Blog on the Power of Media to Ignite Change ​



Excerpts below are from the book Story Money Impact: Funding Media for Social Change, by Tracey Friesen. This series of nuggets and links is designed to inspire those driven to connect art & activism.


STORY Question – What is the immediate power of watching a character facing a moral dilemma?


Elise Pearlstein (Participant Media):  If it’s a first-person story it should transcend the specificity of the individual and speak to a larger idea.  Some really compelling stories don’t offer a window into something greater. They just exist on their own merits and there’s nothing wrong with that.  But when we’re trying to help shine a light on pressing issues in the world, we’re looking for a personal, emotional, specific story – dramatic and compelling in its own right. This is not something that you can force; it should be organic to the story.

STORY Spark ~ Watch trailer 3 ½ Minutes, Ten Bullets


MONEY Question: How do you talk to other potential funders about the power of media to affect social change?


Steve Cohen (Chicago Media Project): What we talk about is how film can be a source for both inspiring and igniting people to act. Visual storytelling can be so much more powerful than even the oral or written word. We see film as that version of storytelling, of being the kindling for conversation, and then you add to that an approach for how that film can be used within an impact strategy, and you have the makings of a social reform campaign.


MONEY Spark ~ Watch Good Pitch Chicago (6 mins)


IMPACT Question: What is the difference between a ‘theory of change’ and a ‘call to action’?


Sheila Leddy (Fledgling Fund): A theory of change is how you see change happening and it helps you to build a strategy and vision for how your film can contribute, and who it needs to reach to have that impact. A call to action flows from that strategy but is more tactical.  At Fledgling Fund we are drawn towards character-driven films—where you can connect with a character and then you use that character to illuminate a larger issue.


IMPACT Spark ~ Explore Fledgling’s Engagement Lab

Related posts:

Tell us what you think!

Latest Tweets

Stay Informed

Click here to register with Focal Press to receive updates.

about MasteringFilm

MasteringFilm, powered by bestselling Routledge authors and industry experts, features tips, advice, articles, video tutorials, interviews, and other resources for aspiring and current filmmakers. No matter what your filmmaking interest is, including directing, screenwriting, postproduction, cinematography, producing, or the film business, MasteringFilm has you covered. You’ll learn from professionals at the forefront of filmmaking, allowing you to take your skills to the next level.