TAG: Star Wars

Born for VFX

by

By Ian Failes, author of Masters of FX     When director Paul Verhoeven looked to convince studio executives that a story about a war between mankind and vicious ‘Arachnid’ insects should be greenlit, he turned to Phil Tippett. The visual effects supervisor, known for his work on George Lucas’ Star Wars films and on…

Anne Zeiser on Star Wars Marketing for HuffPo

by

Anne Zeiser was on The Huffington Post this week to discuss the runaway success of Transmedia Marketing of the Star Wars brand. They also quoted from Anne Zeiser’s seminal text, Transmedia Marketing: From Film and TV to Games and Digital Media. Many successful digital and viral entertainment marketing campaigns develop content that first, creates mystery around a passion…

Photo by Clever Cupcakes

The movie Star Wars is somewhat overrated

by

Latest Tweets

Stay Informed

Click here to register with Focal Press to receive updates.


about MasteringFilm

MasteringFilm, powered by bestselling Routledge authors and industry experts, features tips, advice, articles, video tutorials, interviews, and other resources for aspiring and current filmmakers. No matter what your filmmaking interest is, including directing, screenwriting, postproduction, cinematography, producing, or the film business, MasteringFilm has you covered. You’ll learn from professionals at the forefront of filmmaking, allowing you to take your skills to the next level.