TAG: Transmedia Marketing

Anne Zeiser on Star Wars Marketing for HuffPo

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Anne Zeiser was on The Huffington Post this week to discuss the runaway success of Transmedia Marketing of the Star Wars brand. They also quoted from Anne Zeiser’s seminal text, Transmedia Marketing: From Film and TV to Games and Digital Media. Many successful digital and viral entertainment marketing campaigns develop content that first, creates mystery around a passion…

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